Customer Experience Library - Tip #9 Remove the Unnecessary
- Mark O'Brien
- May 17, 2024
- 1 min read
Let’s take a look at your product or process. Do you have it pulled up in front of you?
What is the ONE thing you want customers to know or do with your tool.
Is it overwhelmingly obvious?
Now, look at all the other button, features, headers, exceptions, or touch points that are tangential in the process. Still necessary. Just not the main point.
Can those go away?
Can they be hidden?
Here is where I go into the philosophy of design with some overused quotes.
“Simplicity is the ultimate sophistication.”
“Everything should be made as simple as possible, but not simpler.”
Talk about an art form.
Balance.
Your process should be as simple as possible, but not simpler.
Your product should be sophisticated with the level ease of use.
Common pitfalls I see are:
-Too many buttons
-Too many colors
-Too many touch points
-Not a clear user journey
-No step by step guides
The theme for today is eliminate the unnecessary.
Can you remove one thing today?
Can you simply the process by gathering all information you need upfront?
Can you build a template?
Can you think of common questions and answer them upfront?
What can you do to SIMPLIFY your product around the core functionality of what DELIGHTS your customer.
Now try it.
Comments