Common Experience Shortcoming 2 - Customer Education

I can’t tell you how many meetings I’ve sat in over the years where we discussed educating the customer.

“If the customers just knew the difference, they would choose us.”

“The problem is the ignorance of the market.”

“We need an education campaign for our audience.”

While all of these statements may be true, and even helpful - I’ve found that focusing on how much your customers know is rarely the only path to better customer acquisition. Let’s focus on how well your product is DELIGHTING the customers you already have, so much so, that they refer at least 3 people. 

Those referrals will most likely be the more educated buyers you desire (almost a 800% increase in close rate, some studies suggest).

So let’s start a “Delighting Customers Campaign.” together.  

Oh, and also – it’s more FUN!

For more tips and activities - here's our book.

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