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Customer Experience Library - Tip #7 Introduce Some "Chaos"
In Where Good Ideas Come From, Stephen Johnson outlines that usually the most innovative ideas come at the intersection of structure and...

Mark O'Brien
Feb 28, 20242 min read


Customer Experience Library - Tip #6 Tools to Sell
Do your customers have delightful tools to sell? In many business to business environments, the decision may not lie solely with one...

Mark O'Brien
Jul 24, 20233 min read


Customer Experience Library - Tip #4 The MAYA Principle
The MAYA principle. The most advanced yet acceptable. As experience designers, we can all think of amazing solutions to everyday...

Mark O'Brien
Mar 27, 20232 min read
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